by Stefani Ferrante
We all dread the thought of a social media crisis.
Though unfortunately in today’s corporate environment, organisations face a greater risk of suffering brand and reputation damage on social media than anywhere else.
It’s a bold, wild, largely unregulated world, where heavily opinionated keyboard warriors can cause havoc with very little effort.
In these situations, preparation is key. How your organisation reacts impacts public perception and a swift response can mitigate any negative impact.
Your best chance to make it through a social media crisis is to be prepared ahead of time. In short, having a plan is critical. Nobody wants to be scrambling when trouble strikes.
Repeat after me – plan, prepare, respond.
Here’s some solid reading as a starting point if you’re new to this, and keen to understand how to take control of the online conversation.