The Shire of Serpentine-Jarrahdale is among Australia’s fastest-growing Local Governments and a community undergoing rapid change. gtmedia was engaged to oversee the Shire’s strategic communication and community engagement planning. What started as a three-month scope was extended to over 18 months as our team assumed responsibility for the effective day-today operation of the Shire’s communications function.

In addition to day-to-day media relations, our team provided strategic advice on sensitive issues, publicly advocated for key local infrastructure projects, and delivered a number of targeted community and stakeholder engagement strategies. Requiring political acumen and an ability to maintain effective relationships with internal, community and government stakeholders, we were able to manage the expectations of a changing community while protecting and helping grow the Shire’s reputation.