Leave the kids to be kids and don’t use them for political activism

| Gemma Tognini | Family legend has it that my brother named me. That three-year-old Toggo looked at his fresh-baked baby sister and lovingly cooed, let’s name her Gemma. As if … The facts are far less romantic, way more in the league of parental Jedi mind games. My late Dad was very close to

Trust and the Media

by Josh del Pino “Oh, I don’t watch or read the news anymore.” It’s a statement we seem to be hearing more frequently in recent times. Whether that’s due to digital disruption or a general sense of mistrust with organisations in general – and this includes the mainstream media – trust is something that needs

Time for large corporations to stop social overreach

| Gemma Tognini | This week I received an unsolicited message from my bank. It was one of those push marketing things that comes up when you log into the app on your phone. Anyway, my bank proudly told me it has Australia’s first corporate loan linked directly to carbon emission targets. The message didn’t

The quest for nostalgia

by Josh del Pino   I’ll never forget my first car – a 1975 Ford Falcon XB, made famous by the iconic Mad Max films. People would often come over for a chat while I was filling up at a petrol station just to reminisce about when they or their family owned the iconic Falcon.

Why do smart people do dumb things?

It seems like almost every day a well-known public figure says or does something that causes us to wonder “what were they thinking?” Sometimes these things appear really out of character. Then there is the reputation rebuild. So why do smart people do dumb things? Our friends over at Spin Sucks discuss the issue.  

How to win PR with one letter

by Dean Stacey   The PR boffins at Qantas will be giving themselves a hearty pat on the back this week after helping push the story of 10-year-old Alex Jacquot, the self-appointed founder and CEO of his very own airline. For those who missed the now viral story, young Alex penned an “adorable” letter to

Surviving the social media minefield

by Stefani Ferrante   We all dread the thought of a social media crisis. Though unfortunately in today’s corporate environment, organisations face a greater risk of suffering brand and reputation damage on social media than anywhere else. It’s a bold, wild, largely unregulated world, where heavily opinionated keyboard warriors can cause havoc with very little

Leave the kids to be kids and don’t use them for political activism

| Gemma Tognini | Family legend has it that my brother named me. That three-year-old Toggo looked at his fresh-baked baby sister and lovingly cooed, let’s name her Gemma. As if … The facts are far less romantic, way more in the league of parental Jedi mind games. My late Dad was very close to

Trust and the Media

by Josh del Pino “Oh, I don’t watch or read the news anymore.” It’s a statement we seem to be hearing more frequently in recent times. Whether that’s due to digital disruption or a general sense of mistrust with organisations in general – and this includes the mainstream media – trust is something that needs

Time for large corporations to stop social overreach

| Gemma Tognini | This week I received an unsolicited message from my bank. It was one of those push marketing things that comes up when you log into the app on your phone. Anyway, my bank proudly told me it has Australia’s first corporate loan linked directly to carbon emission targets. The message didn’t

The quest for nostalgia

by Josh del Pino   I’ll never forget my first car – a 1975 Ford Falcon XB, made famous by the iconic Mad Max films. People would often come over for a chat while I was filling up at a petrol station just to reminisce about when they or their family owned the iconic Falcon.

Why do smart people do dumb things?

It seems like almost every day a well-known public figure says or does something that causes us to wonder “what were they thinking?” Sometimes these things appear really out of character. Then there is the reputation rebuild. So why do smart people do dumb things? Our friends over at Spin Sucks discuss the issue.  

How to win PR with one letter

by Dean Stacey   The PR boffins at Qantas will be giving themselves a hearty pat on the back this week after helping push the story of 10-year-old Alex Jacquot, the self-appointed founder and CEO of his very own airline. For those who missed the now viral story, young Alex penned an “adorable” letter to

Surviving the social media minefield

by Stefani Ferrante   We all dread the thought of a social media crisis. Though unfortunately in today’s corporate environment, organisations face a greater risk of suffering brand and reputation damage on social media than anywhere else. It’s a bold, wild, largely unregulated world, where heavily opinionated keyboard warriors can cause havoc with very little

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